music festival attendance statistics 2019

under the Creative Commons License CC BY-ND 3.0, may be used Future of the arts festivals: do the views of managers and attendees match? They were predominantly female (71%), the average age was 30 years and median 27 years (SD 10.44). The relationship with music was stronger for frequent than casual festivalgoers in the following items: Music is one of the most important things in my life, I actively search for new music that interests me, I actively recommend artists, pieces and albums to my friends, I usually listen to music concentrating and burying myself in it,, Making and playing music is one of the most important things in my life and I usually listen to music with friends, acquaintances and like-minded people.. This text provides general information. 1, pp. You can only download this statistic as a Premium user. Schwartz, K.D. 23 No. SXSW FESTIVALS: FILM & COMEDY SXSW FESTIVALS 155 World Premieres . Studies on career development show that devotion to a specific leisure activity involving frequent event attendance modifies future behavior in motives, preferences and patterns, intending to fulfil needs that have been changed through accumulated experience (Getz, 2007, 2008). However, there were approximately 50,000 individuals participating in the festival since the same people attended the festival for several days. 32 No. Sinclair, G. and Dolan, P. (2015), Heavy metal figurations: music consumption, subcultural control and civilizing processes, Marketing Theory, Vol. Magazines, Dolly Parton at the Newport Folk Festival, Or create a free account to access more articles, How Music Festivals Became a Massive Business in the 50 Years Since Woodstock. AEG Live has helped to produce Coachella, Firefly and Stagecoach through ownership of the promoter Goldenvoice. 5, pp. Total concert attendance remained level at 24.9m while festival-going soared, up 23% year-on-year to 4.9m people. 16 No. 64-83. Due to varying update cycles, statistics can display more up-to-date %PDF-1.7 % 28 No. 41-60. Jones, I. But the music festivals that have achieved a cultural cache are unlikely to recede from relevance anytime soon. The main questions in her current studies are intertwined with the cultural, social and economic impacts and long-term effectiveness of creative productions, particularly in the context of arts and cultural events and festivals. Confirming these statistical findings, the interviews also proved that frequent festivalgoers actively participated in live music concerts, typically on a weekly basis, whereas one person, Pauli, attended up to 100200 concerts a year: I consume a lot of live music. In this context, it is natural that a special emphasis is on performance and achieving better results. Funk, D.C. and James, J. Campers organized activities like football and frisbee and all kinds of drinking games (Pekka), which made socializing and getting to know each other easier. Please do not hesitate to contact me. In the case of frequent music festival attendance, the fan interest is the music festival experience in its entirety: live music, festival community, communal and relaxed atmosphere, as well as the liminality of the festival experience, when one's economic and social status, and everyday worries are left at the festival gate. First Year Held: 1995. Coronavirus impact on live music in the UK, Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. (2012) concentrated on the competing priorities causing challenges in the pursuit of an event travel career, while Buning and Gibson (2015), Patterson et al. Festival fans interviewed used a considerable amount of money and leisure time for festivals, especially during summer. Chart. Kim, H. (2004), Serious Leisure, Participation and Experience in Tourism: Authenticity and Ritual in a Renaissance Festival, Texas A&M University, College Station, TX. (2006), Integrating quantitative and qualitative research: how is it done?, Qualitative Research, Vol. You can only download this statistic as a Premium user. A MannWhitney U-test showed that there were statistically significant differences (p0.01) in all statements' scores between the attendance frequency groups, except in the item Music often creates strong emotions in me (Table 3). Some campers made a special effort to organize their site for a successful experience and to build their festival image (Gardner, 2004; Tjora, 2016). This chart shows the total attendance of the largest music festivals in the world. The evolution of active-sport-event travel careers, Tramps like us: Music and Meaning Among Springsteen Fans, Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention, Sport fan attachment and the Psychological Continuum Model: a case study of an Australian football league fan, Understanding Fandom: An Introduction to the Study of Media Fan Culture, Popular Music Fandom: Identities, Roles and Practices. 2, pp. Jones, A. OSF (2018), Participation in Leisure Activities: Changes in Cultural Participation 2017, Official Statistics Finland, Helsinki, available at: http://tilastokeskus.fi/til/vpa/2017/01/vpa_2017_01_2018-11-21_tie_001_en.html (accessed 28 August 2020). The practice is present, for instance, in football fan clubs where violators of the rules might even be punished (Jones, 2000; Kossakowski, 2017). ( UFI, 2020) The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027. This consideration implies that organisers could benefit from frequent festivalgoers' expertise and willingness to participate in the festival's development practices both in marketing and management. Sofia, a metal fan, emphasized how metal festivals had peaceful participants who behaved themselves: In rap festivals there are like fifty reports to police per evening and in metal festivals there are none during the whole weekend. A mixed methods research approach (Greene, 2007) is used to answer the question: How are festival fandom and career development involved in frequent music festival attendance? This is done mainly by social practices that are related to bonding, bridging, sense of community and sense of belonging. 15 No. I never bothered to count but I attend several hundred gigs a year. ), Tiina female, 27 years, boyfriend (not living together), Live music, making music, amateur theatre, nature activities, event surfing, Analytical, independent festival visitor and active volunteer worker in festivals, Live music, regular at a local bar, (theatre), Adventurous, social festivalgoer, lots of extempore participation, wants to visit at least one new festival a year, Changed friends to younger ones as the older friends did not attend festivals anymore; regularly visits festivals abroad, Seppo male, 41, wife and a 16-year-old son, If any free time left: live music, theatre, museum, city holidays, Works in the music industry; started his career as a festival volunteer; visits festivals abroad as part of his work, Live music, exercise, (food and beer festivals, theatre, films, classical music), New festivals: bands Familiar festivals: entirety, Writes articles on festivals and other live music gigs for a fanzine; gets accreditation in 75% of the attended festivals; attends several festivals abroad each year and has acquaintances around Europe whom she meets only at festivals, Live music, bars, floorball, food and drink festivals, Enjoys camping at festivals; divides festivals into home and travel festivals; attends festivals abroad every second year, Live music, reading, exercise, book and music fairs, Follows her favourite artists; front row fan who dances a lot, Nina female, 35, in a relationship (spouse does not attend festivals), Live music, exercise, spending time with friends, (theatre, films), Attends festivals where favourite artists perform; stays in the front row taking photos, Music is one of the most important things in my life, I actively search for new music that interests me, I actively recommend artists, songs, and albums to my friends, I usually listen to music, concentrating and burying myself in it, Making and playing music is one of the most important things in my life, Music often creates strong emotions in me, I usually listen to music with friends, acquaintances and like-minded people. Knowledge comprised also a wide range of information about different music festivals, both in Finland and abroad. modern rock, classic rock, and pop. 23-39. According to our findings, frequent festivalgoers are aware of the importance of their practices for festivals. This is not essential in music festival attendance. Then you can access your favorite statistics via the star in the header. and Moital, M. (2018), Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Tourism Management, Vol. That experiential economy has grown just as brands have gravitated toward festivals, looking to capitalize on the opportunities that one large group in a singular space presents, he says. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Jul 2019. 4, pp. Bryman, A. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. 468-491. Because listening to music has become practically free (or subscription-based), the access is unprecedentedand makes live music that much more special, according to Chirinos. 3, pp. 33 No. Attendance across the three days reached 3.3 million in 2015, earning it the title of "largest attendance at a music festival", according to Guinness World Records. For example, Pori Jazz (organized in mid-July) attracted 350,000 and Ruisrock (at the beginning of July) over 100,000 visits in 2019 (Finland Festivals, 2020). Gardner, 2004). In turn, their popularity allows people to signal that theyre a part of major cultural moments, as the ability to attend a music festival (and broadcast ones experience on social media) has become an experience that many covet. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: While live show announcements and touring operations are slowly picking up across the globe, the question which festival will take the crown for the most attendees in 2022 will likely remain unanswered for the time being. Festivals have since evolved from the DIY, communal spirit of Woodstock, growing into mainstream businesses that reap profits and embrace corporate sponsorships, as more than 32 million people attend them each year, according to Billboard. ,"5g},:=S'mB3^x9Kw.OtQjY~eVn}]8%Qzo|VQ:#y|/lqSBXf~|{[ZCZFYZZzEGGPFAAAD( $@r` % @`/P*A It becomes a part of the culturenot just another event.. And for the first time since 2013, Bonnaroo sold out of 2019 tickets with 80,000 people attending, according to the Nashville Tennessean. 9 No. 85-104. Furthermore, being able to control one's own alcohol consumption meant that the festivalgoer was able to see the performances, and not to miss them as Pekka illustrated: Sometimes it happened that an evening was kind of totally blacked out since you had drunk so much that you didnt remember anything of the evening's program, but nowadays it is fortunately really rare. Today we'll learn some cool facts about 10 of the largest EDM festivals in the world and rank them by their average daily attendance. The mechanics that drove music festivals to becoming top earners have a lot to do with the effects of modern life, Chirinos says. Li, X. and Petrick, J.F. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The third spot is taken up by the Montreal International Jazz Festival. (2011), The impact of music festival attendance on young people's psychological and social well-being, Psychology of Music, Vol. As the motives for attendance are changing, the commitment and loyalty towards festivals increase, leading to frequent festival attendance. The final part of practices is appropriate behavior at festivals. This statistic is not included in your account. 117-138. Regarding fandom, this is the fan interest, whose depth or psychological connection (PCM) defines the intensity of fan practices. world relating to economic and political issues as well as Patience, on the other hand, was needed since festival attendance involved lots of queuing and waiting. 163-173. 0000000596 00000 n 3, pp. Coachella, one of the most popular festivals in the country, grossed $114.6 million in 2017, setting a major record for the first recurring festival franchise to earn more than $100 million. Now, theres 14 and Pittsburgh is such a small marketso imagine how that translates into other markets. In summary, music meant more to frequent festivalgoers and they also consumed more live music in general than casual festivalgoers, which can be interpreted as fandom for artists, musical genres, or both. 1, pp. 77-101. Demographics (age, sex, residence, education, employment, criminal history) 2. Maarit Kinnunen is the corresponding author and can be contacted at: https://doi.org/10.1108/IJEFM-08-2020-0050, http://creativecommons.org/licences/by/4.0/legalcode, http://www.festivals.fi/tilastot/festivaalien-kayntimaarat-2019/, https://ses.se/wp-content/uploads/2020/05/Supplemental-Fan-Survey-Data1.pdf, https://www.livefin.fi/festivaalibarometri2020/, http://tilastokeskus.fi/til/vpa/2017/01/vpa_2017_01_2018-11-21_tie_001_en.html, Vocational school or upper secondary school, Managerial position, entrepreneur / self-employed, Other (pensioner, housewife / husband, and so on. [Online]. Greene, J. A suitable candidate for this is metal music, since it is exceptionally popular in Finland, metal fans are very loyal festival attendees (Kinnunen et al., 2019a), and there are several festivals that concentrate on metal music. and displayed without charge by all commercial and The artist fandom was demonstrated by being in the front row and taking photos of their idols. (2010), The event-tourist career trajectory: a study of high-involvement amateur distance runners, Scandinavian Journal of Hospitality and Tourism, Vol. 16-26. For instance, competing priorities defined by Lamont et al. 164-181. (Sofia). Planning of festival attendance was two-fold and tourism-oriented. Furthermore, the practices related to frequent festival attendance might change over time. The 2019 edition touted as the most expensive production (organisers decline to confirm exact figures), welcomed 400,000 visitors over two weekends and featured over 1000 artists in 18 stages . There were three female interviewees (Sofia, Nina, Maria) who were fans of a certain artist or a band, and followed them at festivals but typically only inside Finland: Next Friday we'll attend I think it's the 90th gig of Stam1na [] The aim is that next year I'll reach 100 gigs because it will be ten years since I saw them for the first time. Lamont, M., Kennelly, M. and Wilson, E. (2012), Competing priorities as constraints in event travel careers, Tourism Management, Vol. 3, pp. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Share of attendees at selected leading festivals and events in Canada as of December 2019 [Graph]. 175-188. The other survey sample bias was towards female respondents since women tend to answer more eagerly research surveys (Smith, 2008). The origins of music festivals date back to ancient Greece, where such events often involved competitions in music, arts and sports. Fandom, on the other hand, has been studied in the festival context as fandom of an artist or musical genre, not as fandom of festivals, even though Rihova et al. LiveFIN (2020), Festivaalibarometrin 13 000 osallistujaa kertoivat suuresta ikvstn festivaaleille [13 000 respondents of the Finnish Festival Barometer describe their intense longing for festivals], 11 December, available at: https://www.livefin.fi/festivaalibarometri2020/ (accessed 5 January 2021). 283-298. The purpose of the present study was to find out how festival fandom and career development were involved in frequent music festival attendance. All in all, the increase in skills and knowledge made the festival attendance easier and more enjoyable, reducing attendance-related stress. Furthermore, a frequent festival attendee was aware that one had to be both relaxed and patient at festivals. Taking second place with an attendance of about 2.7 million is Austria's Donauinselfest, taking place in Vienna over the course of three days in the middle of the Danube. Quinn, B. and Wilks, L. (2016), Linking social capital, cultural capital and heterotopia at the folk festival, Journal of Comparative Research in Anthropology and Sociology, Vol. Maslow, A.H. (1954), Motivation and Personality, Harper & Row, New York, NY. However, interviewees represented different types of frequent festival visitors: there was a volunteer worker (Tiina), music industry worker (Seppo), fans of artists (Sofia, Nina, Maria) and of a certain musical genre (Anna, Sofia), camping enthusiasts (Sofia, Pekka) and participants who set and measured their targets (Pauli, Sofia). Reasons for this can be found both in PCM theorization and event travel careers and they are related to personal constraints. Here, its, Have you been to Coachella? In the United Kingdom, its, Have you been to Glastonbury? Chirinos says. Getz, D. 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